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Channel V India is a Indian Hindi language mix of entertainment television channel. Reaching out to almost 40 million viewers every week in India, Channel V offers a mix of entertainment customized to the palate of the Indian youth. Channel V has pioneered unique youth engagement initiatives since its inception. From the launch of the first reality show on TV – V Pop Stars, the soaring success of close to a decade for V Get Gorgeous, the launch of India’s first youth fiction, V Roomies and having 4 daily youth fictions to the hosting of India’s Biggest College Festival, V Indiafest ’ 10 and execution of its subsequent annual instalments, Channel V is today known for creating innovative, award winning and cutting edge content and interactions that reflect youth passions. All these ventures are on the back of a deep understanding of youth behaviour through periodic bodies of research. FYI Report 2010 – India’s most comprehensive youth study, commissioned by Channel V. Covering 20 cities, 5000 respondents and over 8 lakh internet ethnographies it is the most organized and structured study bearing significant insights and trends about the Indian youth.
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