Romantic film is the most popular genre, across the globe. If the makers manage to get its right essence, they have a winner in their hand. On papers almost all of these films seem quite similar but the moment they are presented with a different backdrop, they manage to distinguish with each other. The Yash Raj banner has been known for giving us some of the most memorable romantic films in our Hindi cinema. Besides giving us some great classics the same banner has also given us many decent rom-com's which are made with only one intention and that is- to entertain its audience. So the latest from this banner is 'Daawat-e-Ishq', which is directed by Habib Faisal, who gave us films like 'Do Dooni Chaar' and 'Ishaqzaade'. Both his films had the cities playing as a key character and with 'Daawat-e-Ishq', he seems to venture into the culture of traditional cities like 'Hyderabad' & 'Lucknow'. So, let's find out whether this blend of two different cities will manage to boom the love in its audience's heart or might just land as a typical romantic film presented in a different package to make it look different.Story:
'Daawat-e-Ishq' is a story of Gulrez (Parineeti Chopra), a middle class girl whose dream is to be become a shoe designer. On the other hand, her father (Anupam Kher) wants to get Gulrez married to some boy from their community and has been saving money for her dowry. But, the amount they have is too less to find a suitable bridegroom and thus, one fine day they decide to trap a rich guy from another city. In that process Gulrez meets Tariq (Aditya Roy Kapur), a chef from Lucknow. Tariq loves Gulrez and wants to get married to her, but Gulrez has some other plans. What plans?, Well that's what the entire film is all about.
Screenplay & Technicalities:
The story is different and has a good social message attached to it. The different cities, cultural elements, social message and food factor work well in favour of the film. Though, the initial part of the film takes its sweet long time to establish the main plot, but once established, it goes on the right track till the weak finale portions. One would enjoy scenes like Parineeti's entry scene, Parineeti's chat with Karan Wahi followed by her outburst, Parineeti and Anupam Kher planning the con, Aditya pleasing Parineeti with food, Aditya-Parineeti knowing each other and a few more add ons. But on the flip side the screenplay is not consistent, it keeps wavering and had a few downsides too. The climax is weak, predictable and unconvincing. The makers could have done much better as the script has its necessary ingredients. All they needed was to trim down the social message angle and enhance over the food and romantic track. The camera work was good and goes well with the flow of the film. Editing should have been much better.Music & DirectionThe music by Sajid Wajid is not that great, but title song and 'Mannat' are best of the lot. 'Jadu Tone Waaliyaan' could have been used in a better way. 'Rangreli' was unwanted.
Director Habib Faisal is known for adding the local flavor and minute detailing in his films. In 'Daawat-e-Ishq', he tries to add too much flavor, but when it comes to detailing it does not match up with the requirement. It's great to add the social cause with the film, but when it gets overdone it seems too verbose and preachy, just like it did in films like 'Jai Ho'. The love track and even the backdrop of food is not that sufficient to match up to the appetite required for such types of films. Still, he ends up delivering a better film with the good theme attached to it in front of mindless crap that we have been witnessing in recent times.
Parineeti Chopra looks sweet and gives a decent performance. But, after watching her in 'Hasee Toh Phasee', the expectation level has risen way above what she delivers in this film. Aditya Roy Kapur does his part with grace, but seems to struggle a lot in the dancing and action scenes. Anupam Kher lends good support. Karan Wahi cameo is welcomed.So bol meri "FILMI KHOPDI" iss film mein kitna hain Dum?
Dum? Well, there is decent dum in terms of a different story line and its narrative part. The movie could have been like a three course meal, instead ends up giving you a good starter and a decent main course failing badly on the dessert part. Also, if you are expecting a food based romantic film, then you might end up being disappointed as the dramatic portions and the social message attached in the film finds more footage in it. Thus, would sum it up by saying that 'Daawat-e-Ishq' is a one time watch, with a mild tadka of love and food, which should have been strong, very strong.
Ratings : 2.5/5